Sellers and buyers often become emotionally overwhelmed when selling or purchasing a home, vacant land, or business. If you are ready to sell—SELL! If you are ready to buy—BUY! That is the key to selling or buying property.
Unfortunately, emotion, stress, financial doubt, and mistrust of realtors often become part of the buying and selling equation. Before you decide to sell or buy, take a moment to compose yourself and discuss any concerns with your realtor before signing a contract.
Real estate, like any other business, requires marketing, cooperation, and time—essential tools for a successful outcome. One of the most effective ways to maximize your sale or purchase is by listing on the Multiple Listing Service (MLS) in your area and establishing trust and confidence in the realtor you choose.
When choosing the right real estate agent, don’t simply call the first one you see in a local tabloid—do your research. Look into the agent’s credentials, discuss their selling strategies, and request a quote. Be sure to understand what that quote represents.
Many buyers and sellers assume that a real estate agent works independently, but in reality, they are part of a larger network. Like any other business, realtors are affiliated with a brokerage, offices, a team of agents, and a network of professionals at local, state, national, and even global levels. Additionally, selling or buying a home, business, or vacant land involves significant marketing expenses and strategic planning to ensure success.
Presentation, visualization, and walkthroughs are among the most effective ways to sell or buy property. Listing your property on the Multiple Listing Service (MLS) means global exposure, reaching thousands of potential buyers you might not otherwise connect with.
The MLS showcases key details about your property, including exterior and interior photos, and notifies all realtors within the network when they can schedule walkthroughs and showings for interested buyers. Choosing not to list on the MLS can significantly limit your property’s visibility and reduce buyer interest.
Maximizing visibility for potential buyers is essential when selling a property. An MLS listing typically includes detailed information about your home, along with exterior and interior photos. Photography is everything—it allows buyers to visualize what you’re offering.
While high-quality photos are a great starting point, advanced photography methods such as 3D imaging, virtual tours, video walkthroughs, and aerial footage are becoming the new standard for enhancing a sale. These tools provide buyers with an immersive experience, helping your property stand out from the competition.
Enhanced photography comes at a higher cost than standard still photography, but it can be a worthwhile investment. Discuss these options with your realtor to determine the best approach for showcasing your property. For examples of 3D and virtual reality photography, visit www.MatterPort.com.
Jay Deeds, broker of Record.
This company is a real estate franchise company. Each office is independently owned and operated. This is an Equal Opportunity Employer and supports the Fair Housing Act.
1007 Bridge Road Suite C,
Charleston, WV 25314
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